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| Social media can be a great marketing and communication tool. |
Are you using Facebook for marketing or as a communication tool with families?
For marketing purposes you may want to consider a separate Business Page where you have fans instead of friends and you stay neutral on sensitive topics such as politics and religion. Your posts may include pictures of your space, activities, articles, etc… If you are using Facebook as a communication tool with your families, you may want to establish a closed group to share information. No matter how you use Facebook, you should always get written permission from parents before posting any photos of their children.
Do you want to have clients as friends?
This is a personal decision that requires some thought. Ask yourself if you want clients to see after hours activities, family information, or personal opinions on sensitive subjects. Clients have been lost based on disagreements about personal profile posts.
Are you a member of a provider group or forum?
Sharing with other providers can be a great way to make connections and get new ideas, but there can be negative consequences if providers rant, complain, or share details about families. Even in closed groups things can be copied and shared, so it’s best to avoid making any negative comments.
Do you use social media during day care hours?
Use of your phone or computer should be limited during day care hours. Supervision and doing activities with children should always be your priority.
For more ideas about this topic visit:
Where Imagination Grows: Social Media Etiquette for Child Care Providers.
Or reference our blog post Parents Oversight of Social Media
For marketing purposes you may want to consider a separate Business Page where you have fans instead of friends and you stay neutral on sensitive topics such as politics and religion. Your posts may include pictures of your space, activities, articles, etc… If you are using Facebook as a communication tool with your families, you may want to establish a closed group to share information. No matter how you use Facebook, you should always get written permission from parents before posting any photos of their children.
Do you want to have clients as friends?
This is a personal decision that requires some thought. Ask yourself if you want clients to see after hours activities, family information, or personal opinions on sensitive subjects. Clients have been lost based on disagreements about personal profile posts.
Are you a member of a provider group or forum?
Sharing with other providers can be a great way to make connections and get new ideas, but there can be negative consequences if providers rant, complain, or share details about families. Even in closed groups things can be copied and shared, so it’s best to avoid making any negative comments.
Do you use social media during day care hours?
Use of your phone or computer should be limited during day care hours. Supervision and doing activities with children should always be your priority.
For more ideas about this topic visit:
Where Imagination Grows: Social Media Etiquette for Child Care Providers.
Or reference our blog post Parents Oversight of Social Media
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